During those years, television companies faced stiff competition for viewers. At present, the main TV market players are arranged in pairs in close competition with one another. The main pair of competitors are First Channel and Rossiya (these channels each have about a 20-25% audience share), followed by NTV and STS (10-12% each) and TNT and Ren TV (5-7% each). TVC and Culture (Kultura) have 3-5% each, and the remainder (Muz-TV, DTV, 7TV, and MTV) each have about 1% or less of the viewing audience.
Print media and radio also went through business concentration processes under competitive conditions. Today, the ten leading publishing houses account for nearly 60% of advertising revenues. The situation in radio is even more indicative � one Moscow market leader, Russian Media Group (Russkaya Mediagruppa)), currently controls nearly one-third of all advertising budgets.
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Wednesday, March 19, 2008
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